“When the Market Goes Up, You Make Money! When the market goes down, you don’t lose!”

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Jim Lorenzen, CFP®, AIF®

Sound familiar?  If so, it’s because you saw all those television commercials  selling safety to a frightened public.  After all, all those daily market gyrations are scary to an aging boomer population who’ve spent most of their adult lives getting their financial education from television gurus, talking heads, and financial (entertainment) magazines.

When in doubt, hide.  Buy gold,  buy silver, buy guarantees!  Maybe all risk will go away.  Maybe.  Maybe not.

Being conservative when inflation and interest rates have nowhere to go but up is probably a smart idea.   The question is, where does conservative leave off and ignorance take over?

What are those commercials really selling?  Equity-indexed annuities (EIAs).  Without getting to far into the weeds, EIAs are basically insurance company IOUs.  Your money is not invested in the stock market.  It’s loaned to an insurance company.  The insurance company puts the money in its general account and invests in a conservative portfolio, made-up mostly of bonds.

How do they tie returns to the stock market when the company has invested in bonds?  You can get my 3-1/2 page report here!

Jim

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Jim Lorenzen, CFP®, AIF®

Jim Lorenzen is a CERTIFIED FINANCIAL PLANNER® professional and An Accredited Investment Fiduciary® in his 21st year of private practice as Founding Principal of The Independent Financial Group, a fee-based registered investment advisor with clients located in New York, Florida, and California. He is also licensed for insurance as an independent agent under California license 0C00742.  IFG helps specializes in crafting wealth design strategies around life goals by using a proven planning process coupled with a cost-conscious objective and non-conflicted risk management philosophy.

Opinions expressed are those of the author.  The Independent Financial Group does not provide legal or tax advice and nothing contained herein should be construed as securities or investment advice, nor an opinion regarding the appropriateness of any investment to the individual reader. The general information provided should not be acted upon without obtaining specific legal, tax, and investment advice from an appropriate licensed professional.

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Jim Lorenzen is a CERTIFIED FINANCIAL PLANNER® professional and An Accredited Investment Fiduciary® in his 21st year of private practice as Founding Principal of The Independent Financial Group, a fee-based registered investment advisor with clients located in New York, Florida, and California. He is also licensed for insurance as an independent agent under California license 0C00742.

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