Hidden Secrets of Insurance Company Promises

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6a017c332c5ecb970b01a73dd6e411970d-320wiJim Lorenzen, CFP®, AIF®

Life insurance illustrations have had, for more years than I can count, a well-deserved reputation for less than transparent and amazingly inaccurate projections of what the policyholder could expect in future years. Typical whole life policies had a lot going on “under the hood” and virtually invisible to the buyer.

One major problem for the typical insurance consumer is the inability to tell one company from another. While many truly professional and credentialed independent agents do make an effort to represent only “investment-grade” companies, there are far too many others who will represent the highest commission, which can often lead to selling substandard products for companies that appear to be substantial. An agent who is also an investment advisor can be a benefit for the buyer.

Here’s an example: Before Executive Life of New York went under, they had over 50% of their portfolio invested in less than investment grade ‘junk’ bonds, despite the fact that in June 1987, the New York legislature had mandated that insurance companies licensed to business in that state were to limit their general portfolios to no more than a 20% allocation to such bonds.

Remember, there are no guarantees; there are only guarantors. [Source: The New Insurance Investment Advisor, Ben G. Baldwin, McGraw-Hill 2002, p. 37.]. A good advisor would look at that allocation and realize it was one he would never recommend for a client; so, why would anyone use it to back their legacy planning?

Here’s what most people don’t know: Most of the well-known rating agencies we’re familiar with are actually paid by the insurance companies they rate! Little wonder many insurance companies that failed actually had good ratings when they went under.
Have you noticed that virtually all insurance companies tout ratings from the same rating agencies in their promotional materials? Few, if any, however, tout their rating from Weiss, maybe because Weiss doesn’t get paid by the companies they rate – their revenues come solely from subscriber revenue (kind of like Consumer Reports).
For example, according to the September 2002 Insurance Forum, of 1221 life and health companies rated by Weiss, only 3.9% of companies made it into the ‘A’ category. Compare that with the 54.9% rated ‘A’ by Standard and Poor’s. At Moody’s, 90% of their list made it to ‘A’ that year. A.M. Best gave ‘A’ to 56.3% of the companies they rated.
By the way, Companies with ratings in the A or B brackets from Weiss are considered secure, while some of the other rating agencies will give B and even A bracket ratings to companies considered vulnerable.
Recently, indexed universal life (IUL) policies have become quite popular – both among agents and their clients. The reasons are many, but two big attractions are (1) transparency – virtually no hidden moving parts. These products are easy to understand; and (2) low cost – insurance costs are basically like term policies. Admin costs are also low and, as noted, everything, including costs, is transparent, including performance going forward.
Does that mean the illustrations can be believed? No, but for different reasons. To understand the reasons why illustrations can be misleading and how to know you’re comparing apples with apples, it’s important to know how these policies work.
First a caveat: This is not an exhaustive text on IUL products and there’s a lot more to know than is being discussed here. This is simply a quick overview highlighting the stand-out characteristics.
Quick IUL Overview
IULs are often, but not always, designed as financial tools for maximum cash accumulation in a tax-advantaged vehicle. In these cases, the death benefit is often a secondary consideration; however, it’s the life insurance that buys the tax benefits – and, for many, these benefits far outweigh the cost of insurance, which is typically priced like term insurance.
These buyers want to buy the minimum amount of insurance for the maximum amount of premium they can put in (there’s a limit). This is because after the minimum insurance is purchased and expenses are covered, the rest goes into a cash accumulation account.
The cash accumulation account accumulates tax-deferred, but can be accessed as tax-free loans. How fast does the cash accumulate? Interest is credited to the account based on the performance of an outside index. While there are often many choices, most people tend to choose the S&P 500 index.

To keep this simple, I’ll just quickly cover the simplest approach: Let’s suppose our policyholder purchased an IUL policy using the S&P 500 index as the crediting option. The policy might offer 100% participation in the index’s upside moves up to a ‘cap’ during a crediting period, typically one year.

For example, if the index rises 8% by the policy’s 1-year anniversary date, the policyholder participates 100% in that move and receives the full 8%. If the index rose by 25%, the policyholder would receive whatever the ‘cap’ is.
So, on a 1-year, 100% participation with a 12% cap, a 25% rise in the index means the policyholder would receive 12%, i.e., 100% of the increase up to the cap. That amount would be credited on the policy’s anniversary date.
The next crediting would take place on the policyholder’s second anniversary.

Note: It doesn’t matter what happens between anniversaries – only the value ON the anniversary date counts, nothing else.
The good news is that if the stock market index has a drop, the policy loses nothing. The amount credited is 0. No gain, but no loss, either. Another nice thing is that, in our example above, after the 12% gain is achieved, it’s locked-in. That’s the new floor and that money can’t be lost.
How can the insurance company, investing in a conservative bond portfolio do this? It’s simple. Again, I’ll oversimplify with rounded numbers just to make the concept easier. Premium money received might be invested 95% in bonds, and 5% in stock options. If the market goes down, the options expire; if the market goes up, they execute the options and, of course, the cap on the policy limits their exposure.
Important: The policyholder is not invested in the market or the options. The index is only a ‘ruler’ to measure how much the insurance company will credit. It’s the insurance company’s investment account that is doing the investing, not the policyholder.
Returns and Illustrations
Can the policyholder receive stock market-like returns? Not likely. The caps limit the upside, and while there is no downside, down years representing no gain will sometimes occur. So, positioning IULs as a stock substitute is probably not the best strategy. I would look for returns that are more bond-line, maybe a little better, which means, it’s the bond portion of your portfolio that you’re really dealing with.
And, here’s where illustrations can be a bit misleading.
If one company is offering a 12% cap and another company is offering an 11% cap, but both are showing you an illustration using a 7% crediting rate, saying that the S&P average over all their back-tested periods indicates that 7% is conservative, are you really seeing an apples-to-apples comparison?
Maybe. Maybe not. It depends.
First, the company: How have they treated policyholders in the past when they’ve reduced or increased their caps? Did existing policyholders receive the same treatment as new policyholders?
Secondly, a decrease in a cap rate isn’t all bad. Responsible insurers are custodians for client assets and need to act responsibly, rather than chase risky investments to meet caps they can’t pay. However, a decrease in the cap also can affect your outcome.
As you can see from this chart below – I apologize if it’s a bit difficult to read – a 7% illustration for a 12% cap IUL has a 79.5% chance of meeting its projections, based on a 20-year historical probability study of the S&P 500 at various cap and crediting rates. If the cap is 11%, the probability is reduced to 60.7%.


IUL Crediting Rates_001
This has less to do with the insurance company than it does with expectations. It’s important to know, when you’re buying, what you can reasonably expect; and, often, it may not be what you’ve been promised with a rosy illustration. High quality companies providing investment-grade products will tend to be conservative in their projections – and a good advisor will educate clients on realistic outcomes.
Note: An illustration for a policy with an 11% cap but using only a 6% crediting rate may not look as rosy as the 7% illustration, but the odds of the company delivering on its promise rises to 95%. This means, it’s virtually certain your policy will perform this well or better. The 7% illustration will look so much better at the point of sale, but it also has almost a 40% probability of doing worse than promised.
The Real Benefits
If someone begins utilizing these benefits early, say in their 40s or 50s, the benefits can be substantial. As a matter of fact, it’s a strategy being used by 85% of Fortune 500 CEOs and many members of Congress in order to create a tax-free retirement. Other proponents of this strategy include retirement and IRA expert Ed Slott, who is also a CPA, and David M. Walker, former US Comptroller General [Source: The Power of Zero, David McKnight].
I’ve created a report on this concept. You might find it interesting. You’ll receive it free by going here. If you’d rather take the time (about an hour) and view the webinar with all the slides, you can do that here.


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Jim Lorenzen, CFP®, AIF®

Jim Lorenzen is a CERTIFIED FINANCIAL PLANNER® professional and An Accredited Investment Fiduciary® in his 21st year of private practice as Founding Principal of The Independent Financial Group, a fee-based registered investment advisor. He is also licensed for insurance as an independent agent under California license 0C00742.  IFG helps specializes in crafting wealth design strategies around life goals by using a proven planning process coupled with a cost-conscious objective and non-conflicted risk management philosophy.

Opinions expressed are those of the author.  The Independent Financial Group does not provide legal or tax advice and nothing contained herein should be construed as securities or investment advice, nor an opinion regarding the appropriateness of any investment to the individual reader. The general information provided should not be acted upon without obtaining specific legal, tax, and investment advice from an appropriate licensed professional.

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Jim Lorenzen is a CERTIFIED FINANCIAL PLANNER® professional and An Accredited Investment Fiduciary® in his 21st year of private practice as Founding Principal of The Independent Financial Group, a fee-based registered investment advisor. He is also licensed for insurance as an independent agent under California license 0C00742.

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